Joie Di Da
Joie Di Da is a handmade accessory brand, which inspires pure joy and sparks self-expression in individuals. It offers both products and a community that can be enjoyed by individuals from all walks of life, ensuring no one is excluded.
We wanted to capture the essence of Paris within the visual identity, exploring a dream-like aesthetic that is vibrant and playful, yet still has a level of sophistication to suit the primary audience.
The brand pattern included within this identity incorporates the intricate details within the architecture of famous Paris landmarks. This keeps a level of authenticity, subtly referencing the city.