Artboard 96Abigail Kate Hawley Graphic D


Jorge Powell is a freelance content creator and digital marketer who approached me to create a more cohesive, refined brand identity.

The visual style has a minimalistic approach, pairing cohesively alongside the strong photography he creates as part of his services. 

As Jorge wanted his audience to buy into him as a person, as well as a business, we wanted to embed personal touches within the branding. The logo features a slick monogram mark, combining the initials of his name in a simple way. 

Icons are also incorporated to categorise his services, allowing the audience to easily locate the areas of collateral they're interested in finding more about. 

Artboard 98Abigail Kate Hawley Graphic D
Artboard 99Abigail Kate Hawley Graphic D
Artboard 101Abigail Kate Hawley Graphic
Artboard 100Abigail Kate Hawley Graphic
Artboard 103Abigail Kate Hawley Graphic